We all know that Black Friday is a huge sales weekend for the retail industry, but what about the wedding industry? There's a superb opportunity here to get your leads over the finish line and get some great bookings in the diary for 2021, 2022 and beyond.
We know deciding on a sale offer or discount that is both a great deal for your Couples and good for your business can be tricky. We understand the booking still needs to be financially worth it for you, and that you don't want to devalue your services by bringing the price down too much. But, there are other great special offer options you can offer, that make Couples feel like they're getting some real bang for their buck- but that is also great for you and your business. Check out our Black Friday blog post for ideas and guidance on how to land on the perfect Black Friday deal.
The next step is all about promoting your offer to your leads. An engaging and enticing Mailchimp marketing email is a great way to do this! Click below to access your template now.
If you haven't used Mailchimp before, here's a few notes to get you started:
1. Go to mailchimp.com to set up your free account and import your contacts. It's quick and easy, just follow the steps!
2. Click the button below and the Black Friday email template will automatically appear and save as one of your Mailchimp templates, in your account.
3. Next to the Mailchimp template, click the small dropdown arrow and select 'create campaign'. See the screenshot below.
(This is an important step! If you jump straight in with editing, you'll just be editing the template itself- not an email campaign!)
4. Update the template with your own logo, colours, images and text! Check out this example of one fully completed.
5. Send it! Easy!